Dermatica
Dermatica
UX/UI
Nov. 2021
“How can we create a mobile User Experience which converts page visits into purchases?”
Background
Dermatica, a subscription, prescription-issued dermatology service, has had great appeal as a result of its tailored skincare regimens. Looking to expand its offerings further, it looked to sell a number of bespoke treatments over-the-counter, without committing to recurring purchases.
These audience segments were interpreted into 3 personas to grant the research greater depth, and lay the foundations for a more holistic solution.
Final Thoughts
& Take-aways
Much of the optimisation which can take place on a product page is reliant on knowing the type of user it will attract, as well as presenting the information they seek in a straightforward and appealing way.
Moreover, empathising for a variety of users can enable solutions which bring in greater value, as a result of catering for a larger range of users.
