FECOFA Kit Concept
FECOFA
Creative Direction
Aug. 2020
Background
Founded in 1919, FECOFA serves as the African continent oldest football association, as well as governing the first Sub-Saharan African team to qualify for a World Cup. Consequently, it has much history to uphold.
Above all, the goal of this project was to bring consistency to a brand which has historically lacked it. For this, it was key to dive into its past, looking at elements to renew and bring to the forefront.
Simplicity was king, with the iconic leopard head seeing a major overhaul, and the crest being colour to match the DRC’s flag.
This ensured that the logo felt familiar to the current logo, while also serving as a major upgrade.
Retaining History
Football crests are renown for their lack of change, evoking history and continuity. This logo continues this while setting foundations of its own, with nods to history and tradition.
Moreover, it was designed to have a focus on usage in various forms of media, notably video and social media.
Name of organisation is fixed at top and prominent.
Introduction of country’s bands, borrowing heavily from heraldic themes.
Football is preserved, swapped out for old-style football to evoke history.
Shield is maintained for continuity.
Leopard head overhauled and centred, expressing a key part of Congo’s heritage.
Football Kits Re-design
Once the logo was finalised, work began on a concept kit, approaching it in a similar manner to the emblem – taking cues from past football kits.
This design takes the country’s national animal – the leopard – is embedded in the design, while the colour of the jersey was re-thought to make it distinct and serve as a callback to the past.
Final Thoughts
& Take-aways
This project, with its bounds set in history and tradition, served as a mean to innovate not despite them, but because of them.
A focus on improving client and user experiences is not only always key, but fundamental to good design.
