Vybl
Vybl Inc.
Branding & Creative Direction
Apr. 2019 – Jan. 2021
“Diversity & Inclusion isn’t just about removing barriers – it’s about creating a fertile environment where creative thought flows.”
Background
The goal of this project was to create a brand new and unique brand identity, rooted in the Afro-Caribbean community’s plethora of colours and expression a modern and fresh feel.
I shared initial design duties with Drew Ologunebi, jointly ideating logos, identities and colour palettes. I was also tasked with producing video and motion graphics of the assets made.
Final Design
Drawing on the past and present to pave the future, these bold designs were made with digital in mind. A variant logo, the Roundel, was made as an alternative for use in video, aligning with the business’ video-content ambitions.
V-Mark
Designed to stand out, it serves as Vybl’s main identifier in print and static uses.
The Roundel
A dynamic alternative to the V-mark, this variant is made for use in more dynamic applications, such as our video content.
Implementation
Tasked with contributing to the marketing strategy, video was very early on on of our priorities. Moreover, as we would be using Instagram as our dominant content channel, content was being optimised for the launch campaign and general content.
Bold colours were initially chosen, but we began to change their usage to optimise for readability and accessibility.
The content created ranged from graphics posts with quotes and questions, to video series and events we were promoting. Our primary channel was Instagram, so much of our content was tailored to it.
Final Thoughts
& Take-aways
My involvement in this project and Vybl as a whole set the stones for the bulk of my creative approach, applying long-known processes to deliver value and impact.
In addition, it has redefined the manner in which I view brands and contribute to their creation, granting me the ability to think of the multitude of ways they can make themselves stand apart, and communicate to their audiences.
